June 12 2019
Today, the Surfrider Foundation, a leading nonprofit organization dedicated to the protection and enjoyment of the ocean, waves and beaches, and Vissla, an award-winning surf brand, announced the launch of the limited-edition ‘To Protect and Surf’ collection of apparel and accessories. Available online and in stores nationwide, proceeds from the collaboration will support the protection of the ocean and coasts today and for the future.
“We don’t always need the new, but when we do, it’s only right that we add a little protection to every purchase,” said Environmental Scientist and Vissla Creator & Innovator, Cliff Kapono. "Portions from Vissla’s To Protect & Surf Collection directly support the Surfrider Foundation’s efforts to keep our oceans and coastlines clean for future generations.”
The new line of men’s apparel and accessories features several designs, including a baseball hat, four 100% organic cotton t-shirts and boardshorts in two colorways. Turning ‘waste into want,’ Vissla has innovated an ecofriendly coconut fiber material using a process called Cocotex® to blend Repreve® recycled polyester with excess coconut husks to transform the fabric into flexible and durable trunks.
“Vissla knows that an important part of living a life connected to the ocean is to care for it and that we each have a stake in protecting the places we love,” said Surfrider’s CEO, Dr. Chad Nelsen. “This year’s ‘To Protect and Surf’ collaboration will help to advance our collective mission to protect our ocean, waves and beaches.”
“Our ocean and coasts power a multi-billion dollar tourism and recreation industry that local businesses, recreationists and coastal communities rely on,” said Paul Naude, CEO of Vissla. “It is our responsibility to protect the places we love so we can continue to enjoy them in the future. We’re proud to work together with the Surfrider Foundation to help support and protect our ocean and coastlines for this and future generations.”
In an ongoing effort to protect and surf, Vissla is a Surfrider Foundation Surf Industry Coastal Defender, a collection of leaders that have aligned to protect the ocean and coasts for the future. The program provides surf industry companies with ways to give back and preserve coastal environments.
To view the limited edition ‘To Protect and Surf’ collection, visit Vissla.com. Find out more and get involved at Surfrider.org.
Vissla is a brand that represents creative freedom, a forward-thinking philosophy, and a generation of creators and innovators. We embrace the modern do-it-yourself attitude within surf culture, performance surfing, and craftsmanship. We constantly strive to minimize our environmental impact and protect the oceans and waves that raised us. This is a surf-everything and ride-anything mentality. We are creators and innovators. Find out more at vissla.com.
About the Surfrider Foundation
The Surfrider Foundation is a nonprofit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains more than a million supporters, activists and members, with more than 170 volunteer-led chapters and student clubs in the U.S., and more than 500 victories protecting our coasts. Learn more at surfrider.org.