October 22 2012

Partnership Provides Real Time Information On Coastal Attractions, Activities and Events

The Surfrider Foundation and San Francisco-based BlooSee Incorporated announced today a “mapping partnership” that integrates technology and ocean conservation.  The goal of the partnership is to provide Surfrider Foundation supporters and volunteers with information about current campaigns, coastal water quality updates, upcoming beach cleanups, and chapter locations utilizing BlooSee’s mapping system and technology resources.

With a growing user base, BlooSee is looking to specialize and improve its mapping tools for ocean recreation and conservation. By partnering with Surfrider Foundation, BlooSee will provide better ocean conservation information and receive feedback on new and existing features. BlooSee will utilize the Surfrider Foundation activist network to further specialize their mapping tools for each recreational and conservation activity.

“BlooSee’s vision is a world where everyone with a passion for the ocean can access and share trusted, current information anytime, anywhere,” says Matt McClain, Surfrider Foundation’s Director of Marketing and Communications.  “We are excited by the opportunity to not only utilize BlooSee’s technology, but to capitalizing on the strength of our grassroots network to raise awareness of coastal issues and enhance our marine and coastal environments.”

The partnership will roll out in phases starting with simple integrations of maps and the creation of a Surfrider Foundation-specific infopoint for users to view Surfrider Foundation chapters, beach cleanups and other activations.  During this time Surfrider Foundation will also incorporate BlooSee maps onto its website to provide visitors with an interactive view of all the infopoints.

During the second phase, BlooSee will integrate International Surfing Day events and work with Surfrider on a tool to get more members and non-members involved in celebrating the worldwide celebration of surf. BlooSee will also integrate its maps into Surfrider digital communications, giving members an opportunity to see, share, and navigate on a dynamic map.

The final phase will focus on ongoing development. BlooSee will work closely with Surfrider Foundation on new tools and technology specifically for ocean conservation that will be available to all the organizations that currently use BlooSee. The first tool that the teams will collaborate on is an easy-to-use water quality color system for beaches on BlooSee’s maps that will tie in directly with Surfrider Foundation’s Blue Water Task Force, presented by Emergen-C.

“Knowledge is power,” says Tommy Chipman, BlooSee’s Community Manager.  "As partners, BlooSee will provide the platform and Surfrider Foundation will supply the coastal environmental knowledge. By aligning we hope to provide trusted unbiased information in tech savvy and visually captivating format.”

About BlooSee
Headquartered in San Francisco, California, BlooSee is driven by the vision of a world where everyone with a passion for the ocean can access trusted, up-to-date information anytime, anywhere. Since 2010 the company has been building and providing social mapping and navigation tools for ocean recreation and conservation. The first ever social media platform entirely dedicated to the oceans, BlooSee is a growing community of boaters, surfers, divers, conservationists, and ocean enthusiasts. To find out more and explore the platform visit