February 15 2018
New Yerba Mate company supports mission of leading grassroots coastal protection organization to protect the ocean, waves and beaches for the future
The Surfrider Foundation, a nonprofit grassroots organization dedicated to the protection of the ocean and coasts, and Yachak Organic, a new natural yerba mate brand, today announced the launch of a collaboration to support the protection of clean water and healthy beaches.
“We’re excited to work together with the Surfrider Foundation to contribute to the protection of our ocean and coasts,” said Tom Fraccalvieri, Marketing Brand Manager for Yachak Organic. “We are committed not only to offering products that are Fair Trade and Non-GMO certified, but are also focusing on contributing to the protection of endangered wildlife as well as the environment. By supporting Surfrider’s work to reduce plastic pollution through beach cleanups and educational awareness, we’re proud to help affect change and protect the coasts for the future.”
The collaboration follows the success of the recently introduced Yachak Organic Yerba Mate, available in four flavors in 14 states across the Western U.S. Yerba Mate has been used for centuries as a traditional and natural beverage. Yachak Organic Yerba Mate is gluten-free and certified as USDA Organic, Non-GMO through the “Non GMO Project,” Kosher through the Orthodox Union and Fair Trade through “Fair for Life.”
“We are pleased to join forces in partnership with Yachak Organic to protect clean water and healthy beaches,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation. “Yachak Organic is helping to lead the way by taking action and supporting the mission of protecting our ocean, waves and beaches for this and future generations.”
For more information regarding this collaboration or to find a Surfrider chapter near you, visit Surfrider.org.
About the Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s ocean, waves and beaches through a powerful network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 500,000 supporters, activists and members, with more than 80 volunteer-led chapters and 70 clubs in the U.S., and more than 450 victories protecting our coasts. Learn more at surfrider.org.
About Yachak Organic
Yachak is the name the indigenous Kichwa people of the Sarayaku in the Ecuadorian Amazon give to their Shamans; named in honor of “the one who knows.” Yachak offers four flavors, all containing 160 mg of naturally occurring caffeine per can from Organic Yerba Mate. Yachak is certified Fair Trade by “Fair for Life”, certified Non-GMO by the “Non GMO Project”, certified Kosher through the Orthodox Union, and certified Gluten-Free.
As a Fair Trade company Yachak ensures ingredient suppliers in its manufacturing supply chain pay workers living wages, participate in sustainable practices, and do not employ unfair treatment of children. Yachak Organic contributes to the support of over 3,000 Fair Trade jobs in Brazil.
Yachak is currently available throughout 14 states in convenience stores, grocery stores, natural food outlets, and college / university campuses. Yachak expands distribution to the remainder of the USA in February 2018.
Visit www.yachak.com for more information.