August 20 2012

The Surfrider Foundation and Association of Volleyball Professionals (AVP) announced today a strategic, fully-integrated partnership for the 2012-2013 seasons as part of the “AVP Serve & Protect America’s Beaches™ Program.”

“We’re thrilled to be partnered with the AVP for the re-launch of the tour,” said Alexis Henry, Surfrider Foundation’s Communications Manager.  “These amazing pro beach volleyball athletes spend countless hours on our beaches training and playing, and conditions such as restricted access and pollution affect them just as it would any other beachgoer.  By partnering with the AVP we hope to increase our activist network and continue protecting our coastlines and waterways.”

“AVP Serve & Protect America’s Beaches™ Program” is a multi-phased branding initiative that combines elements of environmental protection-based corporate social responsibility, sustainability, and U.S. armed services support platforms.  As the cornerstone of that new AVP program, the new Surfrider-AVP partnership will be activated across a number of strategic philanthropy, cause marketing, branded entertainment, media, digital/social and event marketing channels.

“Helping protect America’s beaches and supporting the efforts of such a well- respected and essential foundation as Surfrider are core to the AVP’s DNA and mission,” explained AVP owner Donald Sun.   The beach is where we do business … it’s our players’ office space, and fans’ playground.  This strategic partnership marks a huge a first step in establishing our proactive beach environmental initiatives nationwide, and we’ll actively encourage our players, sponsors, business partners and fans to join us in lending their support to such a vital organization and cause,” added Mr. Sun.

The Surfrider Foundation and AVP will work together at this year’s inaugural events – AVP Cincinnati Open and 2012 AVP Championships – educating players, sponsors and fans alike on issues affecting our nation’s coastlines and waterways, encouraging them to take a step to join the ever-expanding network of activists and raising funds to help operate Surfrider programs.

For more information on the AVP, AVP Tour events, players and the “AVP Serve & Protect America’s Beaches™ Program” visit

For more information on the Surfrider Foundation and how to get involved visit

AVP 2012 Schedule

  • AVP Cincinnati Open – August 31 – September 2 at Washington Park
  • 2012 AVP Championships – September 7 – 9 at West Beach in Santa Barbara, CA

About AVP
AVP is a lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide.  AVP athletes have won gold medals in all four Olympic Games where beach volleyball was an official discipline, including the first gold medal sweep by a single country in the history of Olympic Beach Volleyball in London.  AVP is headquartered in Orange County, California.  For more information, please visit