February 26 2013

Grab A Camera And Shoot Three Seconds To Raise Awareness And Inspire Change On World Water Day

That dripping sink faucet often fades into white noise, but what most people don’t realize is that one leak can waste up to 20 gallons of water per day.

To raise awareness about our world’s water issues and the small changes individuals can do to help, Surfrider Foundation is proud to bring back the “3 Second Movie Contest” presented by Teva and Finlandia Vodka. Between now and March 15th, the Surfrider Foundation is challenging participants to capture the essence of water in just three seconds.  The top movie selections will be compiled into a short set to release on March 22nd – World Water Day.

“Last year we saw a variety of submissions, from breathtaking scenic moments along the coast, to belly flops, snowboarding and river surfing,” said Surfrider Foundation Communications Manager Alexis Henry.   “What was really great about all these videos is that they helped raise awareness about our world’s most precious resource in only three seconds.”

So what does water mean to you? Good, bad, or recreational, water is something different to everyone and we want to see it. Last year, Surfrider Foundation received over 160 submissions. This year the Foundation is looking to double that amount.

Between now and March 15, submit your video via Surfrider’s Facebook page for a chance to win one of three grand prize packages that include gear from Teva and a GoPro HERO3 camera. The winners will also be announced on March 22nd, World Water Day.

Founded in 1993 by the United Nations, World Water Day is a global observance that highlights the need for the care and management of the world’s water resources. The Surfrider Foundation celebrates World Water Day to help educate and drive awareness and support for its various clean water campaigns and programs.

For additional information on the Surfrider Foundation’s World Water Day activations and to view last year’s winners, visit Surfrider Foundation's World Water Day site.

About Surfrider Foundation

The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters, activists and members worldwide. For more information on the Surfrider Foundation, visit

About Teva

Teva is a global adventure brand dedicated to helping people Live Better Stories. The concept of “adventure” varies, but everyone understands an adrenaline rush and staggering sense of wonderment. These are the life-defining moments that Teva helps to provide. Born on the Colorado River in 1984, Teva’s connection to water is manifested in the products it makes and its support of clean water. In partnership with the Waterkeeper Alliance, Surfrider Foundation, and Ocean Conservancy, Teva’s “A Pair for a Foot” campaign will clean a linear foot of global waterways for every pair of shoes sold.

About Finlandia Vodka

Finlandia Vodka’s unparalleled quality can be attributed to only the finest ingredients: pure glacial spring water, a legacy of the Ice Age, and six-row barley, which offers the highest quality starch and the lowest possible content of natural oils, delivering a crisp, clean taste.

Finlandia Vodka was one of the first premium vodkas to introduce flavors from nature in 1994 with the launch of Cranberry. Since then, Finlandia has introduced several fresh tasting flavors to the portfolio which currently includes: Lime, Mango, Grapefruit, Tangerine, Raspberry and Redberry.

Finlandia Vodka Worldwide Ltd (FVW) is owned 100 percent by Brown-Forman Corporation. FVW is responsible for the Finlandia trademark and marketing and distribution assets. Brown-Forman Corporation is a diversified producer and marketer of fine spirits, including Jack Daniel’s, Southern Comfort, and Herradura among others. For more information about Finlandia Vodka, please visit