Every year, billions of plastic disposable cups, utensils, and food containers are used for a few moments before becoming waste. Much of this plastic waste ends up in our communities and landfills, on our beaches, and in our waterways. In 2025 alone, over 685,000 pieces of plastic were picked up by Surfrider volunteers at beach cleanups across the country.
World Refill Day, celebrated on June 16, is a global movement aimed at preventing plastic pollution and inspiring a reuse revolution. Reusables beat single-use alternatives in almost every environmental metric, including climate, water, waste, and pollution. Plus, reusables like metal or glass are better for human health as plastic contains more than 16,000 chemicals.
This World Refill Day and every day, Surfrider is working to make reuse mainstream through advocacy, policy change, and our Ocean Friendly Business Programs.
How Ocean Friendly Businesses Are Leading the Way
Reuse is always on the menu at our Ocean Friendly Restaurants and Hotels. To become Ocean Friendly, restaurants must serve reusables for onsite dining, hotels must use large, refillable toiletries instead of miniature plastic ones, and provide water refill stations for guests rather than bottled water. We also suggest that restaurants offer a discount to customers bringing reusable containers.
Reuse isn’t just good for the planet — it’s good for business. Across the country, Ocean Friendly Businesses are cutting waste, cutting cost, and creating a better experience for customers by investing in reusables. Here are some real-world examples:
Building a Refillable Future Through Policy
Building a refillable future requires policies that make reuse easy and accessible. That’s why Surfrider advocates for policies that remove barriers to reuse and create incentives for refillable systems. Here are some recent Surfrider victories that do just that:
Setting a Global Reuse Standard
For reuse systems to scale across the world, business and consumers need standards that ensure consistency, convenience, and safety. PR3, The Global Alliance to Advance Reuse, is developing the first set of global standards for reuse. Surfrider sits on their multi-sectoral voting panel to maintain and revise these standards. PR3 just launched a new reuse symbol intended to clearly identify reusable products, packaging, and the infrastructure that helps circulate them.
Simple Ways to Join the Refill Revolution
Every refill has the power to move us closer to the refill revolution. Here’s how you can celebrate World Refill Day: