Starting in January 2010, virtually every retailer in DC that sells food will charge 5 cents for each single-use paper and plastic bag distributed. Proceeds from the fee will create the Anacostia River Cleanup Fund, a dedicated trust to pay for restoration of one of the ten most polluted rivers in the country. The fund will also pay for an education campaign and reusable bags to be distributed for free to low-income and elderly residents. The DC Chapter of the Surfrider Foundation led the public outreach effort, coordinating several partner groups to mount a citywide postcard campaign that generated over 1200 signatures from supportive residents. Chapter representatives also presented at the public hearing, met with council members and staff, spoke to local school children, created a PSA for YouTube distribution, printed stickers for supporters to wear at hearings, and designed the coalition's logo.