A New Dig at Bottled Water
October 18 2008 | Rise Above Plastics,
by Jim Moriarty
It's not a great time to be in the bottled-water business.
More companies and consumers are turning back to using tap water and filters. Environmental groups have gone on the offensive against those millions of used plastic bottles. And though numbers from industry marketers are still projecting growth, independent measures suggest that the market for bottled water is nearly, well, saturated. For example, as reported yesterday, double-digit drops in sales of Aquafina and Propel waters helped dragged down quarterly earnings at PepsiCo. more