A Tale of Entanglement
October 03 2008 | Rise Above Plastics,
by Jim Moriarty
In my mind, it's pretty clear... we're competing with Dancing with the Stars and Grey Anatomy.
We're competing with Yahoo, Goggle and eharmony.
We're competing with the top issues in our collective minds.
When I say we're competing with those things, I mean that in order to get our message across we need a combination of tonage (lots of hits, views, interactions) and targeted media (messaging that makes people go, "hmmm" and change their daily habits). The challenge is that... every other message is also trying to do these things. Thus, we're all competing for mindshare. Check out the above links and you'll better understand the challenge we have.
So, it's with that spirit that I post yet one more educational video for you to view, pass along, agree with or not.
A Tale of Entanglement from Plastic Ocean on Vimeo.