Avenida Del Mar Surf Shop Bonanza
You can practically watch the economic impacts of surfing in real time on San Clemente's Avenida Del Mar...
In 2004, San Clemente's main drag (Avenida Del Mar) had one "Mom & Pop" surf shop called Rocky's Surf Shop
A couple of years later Killer Dana opens a surf shop down the street, expanding from their successful shop in Dana Point.
Sadly, increasing leases and tighter competition lead to to the closure of Rocky's.
Rocky's is soon replaced by a Hobie surf shop - a success regional of shops in Orange County. Hobie's open's not one but two different shops on Del Mar!
Not a year later there are rumors that a Jack's surf shop will also be opening a store on Del Mar.
In 4 years, 3 of the most prominent Orange County surf retailers all opened a store on the Avenida.
I am sure they all hope that Trestles is saved!