The Trust for Public Land (TPL) and the North Shore Community Land Trust (NSCLT) announced today (June 27) the permanent protection of the 1,129 acre Pupukea-Paumalu coastal bluff, located along O‘ahu's famed North Shore. The City of Honolulu and the State of Hawai‘i will each own separate parcels for natural resource protection and public benefit. Knowing the property was for sale, the NSCLT approached TPL for its expertise in voluntary willing seller conservation real estate transactions. For several years, NSCLT and TPL negotiated with the landowner for the purchase of the property. Through the Surfrider Foundation Japan, a meeting was arranged between representatives of Obayashi and NSCLT at Obayashi's headquarters in Tokyo. NSCLT asked North Shore resident and musician Jack Johnson to represent NSCLT at the meeting in Japan. Johnson encouraged Obayashi to consider TPL's purchase offer. Community persistence and relationship building paid off.