Surfrider Foundation Europe has developed another great ad campaign with Young & Rubicam Paris, France. This great graphic art is the theme for the international Ocean Initiatives cleanup efforts - Let's Reduce Our Plastic Footprint, The Sea Is Full.
Surfrider Foundation Europe’s most emblematic event, Ocean Initiatives are both an awareness campaign to highlight the problem of marine litter and a (beaches / coastlines/ seabed) clean-up operation. They have taken place, worldwide, each year for 18 years. In 2012, they gathered 50,000 participants in over 1,230 events.
The goal is to mobilize as many cleanups and volunteers over the long weekend from March 21st-24th 2013, but it's possible to organize cleanups all year long. For all of the info visit www.initiativesoceans.org