Yesterday, I gave a talk at the H20 Conference entitled Dispelling the Surfer Stereotype based on my research on the socioeconomics of surfing at Trestles Beach in Southern California.
Ted Ehring, a councilmember of the City of Pismo Beach, was in attendance and he commented that while Pancho's Surf Shop was a leading contributer to the City's tax base, he was under the impression that surfers didn't really contribute much to the economy of his coastal city. He was startled to hear that I estimated a range of economic impacts to the City of San Clemente by surfers who visit Trestles to be between 8 and 13 million dollars a year. He requested a copy of my power point to share it with others.
I guess it worked- for a least one person the surfer stereotype was dispelled.