Surfersvillage Global Surf News, 15 June, 2007 : - - Newport Beach, Ca -- Tavik joined forces with OC Weekly’s ‘Stand Up For Something’ Summer Release Benefit to raise money and awareness for the Surfrider Foundation and the Saving Trestles Campaign with an all-day fashion show and fiesta. The invite-only event took place on June 10th on the top-level patio of Triangle Square in Newport Beach.
The focus of the event was on protecting the precious beaches of Orange County and increasing awareness of our human impact on the environment. The venue was packed, the sun was shining and the music was rocking. It was a beautiful booze-filled Sunday afternoon. A full runway was set up to debut Tavik’s current Summer Collection, in stores now, and give a sneak peak of the Fall Collection that will be hitting stores in the next thirty days.
Alongside the fashion show a raffle for various action sports apparel products garnered proceeds to benefit the Surfrider and Saving Trestles campaigns. People partied into the evening as scantly clad female models were posed as entertainment for the crowd in a large dunk tank meant to splash in the summer.
It was definitely a kick off to the warmer months with shorts, tanks, tattoos, spikes and sunglasses in the mix. Tavik’s gear was debuted alongside Billabong, Rusty, The Closet, Sullen and Beauty Heaven. With Widmer Hefeweizen and 3 Olives Vodka as sponsors, the party was quite the bash.