Initiated by the Clinton Global Initiative, this effort aims to track corporate plastic usage, creation and management, toward offering investors more information in making better-informed investment decisions.
Another aim of the effort is to help (re)direct corporations into leading "examined lives", in which they can better understand how their actions (manufacture) create reactions (plastic trash)...and how they can continue in business and be kinder partners of the earth.
At least that's what I think is going on with this initiative! You can read all about it here and reach your own conclusions!! The story is on the GreenBiz website - explore it a bit for more related news.