The Surfrider Foundation has over twenty years of experience collaborating with companies through our corporate partnerships program. Our goal is to provide brands, corporations and small businesses with a philanthropic opportunity that will create meaningful and recognized impact around their support of our mission to protect the world's ocean, waves and beaches for all.
Official corporate partnerships are exclusive to brands who are vetted by Surfrider’s legal and environmental due diligence review with partnership terms captured in a formalized donation agreement.
Out of respect for our current partners and to maintain the integrity of our partnership alignment standards, use of the Surfrider name or marks to reference partnership, a portion of proceeds donation, collaborative product or any commercial program is prohibited without explicit approval.
Please read the page below for more information on our partnership models, program, and the additional ways of supporting Surfrider.
The programmatic impact sponsorship model is intended for Surfrider partners who wish to direct their donation for sponsorship of a specific national Surfrider program, initiative or campaign. Surfrider’s partnership team will work with the partner to determine which program area within our mission is most relevant to the partner’s goals for aligning with our mission and the ocean and coastal conservation movement. Under this model there are measurable impact outcomes, options for hands-on volunteer activities and activations and collaborative promotions to raise awareness for the partner’s support of Surfrider’s impact. For example, we have sponsors of the Better Beach Alliance who fund our capacity to manage our national beach cleanup program and utilize the data from the quantity and types of trash and plastic found on our beaches in local, regional and national plastic pollution policy initiatives.
The regional support model is designed for Surfrider partners who intend to protect specific stretches of coastline by city, state or region through Surfrider’s critical conservation and preservation efforts. With this support, Surfrider facilitates the on-going efforts of our local chapter network to defend against imminent threats and maintain proactive protection in their coastal communities. Under this model there are measurable impact outcomes, options for hands-on volunteer activities and activations and collaborative promotions to raise awareness for the partner’s support of Surfrider’s impact in the region. For example, Sanuk has sponsored “2 Miles of Smiles” in Isla Vista, California - the backyard to their headquarters. Their support has revived a local chapter’s water testing program, engaged staff in multiple beach cleanups and educational opportunities and allowed for creative impact storytelling on both of our websites, email newsletters and social media platforms.
In our 35+ years, Surfrider has engaged in countless collaborative product partnerships. Opportunities for collaborative product are reviewed on a case by case basis and are measured by sustainability, brand alignment and distribution.The use of the Surfrider Foundation trademarks for commercial purposes, including reproduction on merchandise, is expressly prohibited unless the producer completes a license agreement with the Surfrider Foundation. Use is governed by the terms of the agreement. Parties entering into a commercial or licensing agreement will be provided with specific brand guidelines of logo and graphic usage as it pertains to the trademarks.
Surfrider's history as an organization of and representing (and protecting the playgrounds for) surfers has led to long standing relationships in the surf industry. In 2015, our CEO worked with a small team to develop the SICD program to build strong, symbiotic relationships with global surf industry brands as a means of influencing positive sustainability measures in the industry, educating industry leaders about the critical threats facing our ocean and the work Surfrider is carrying out to defend it. The SICD program raises meaningful funds and over the past 4+ years our relationships have blossomed and resulted in collaborative campaigns that help amplify promotion for Surfrider's impact, increased programmatic funding and the ability to hire new staff in our environmental department and dynamic participation from industry leaders on federal issues - like stopping new offshore drilling.
Special events and short-term cause-related programs offer integrated-marketing with the benefit of aligning with Surfrider’s validated position and brand and access to a qualified, loyal audience. This model supports the event or company’s promotional initiatives while helping to raise public awareness and funding for the Surfrider Foundation’s mission. Under this model, Surfrider will work collaboratively with the event or campaign partner to establish sustainability goals or messaging with option for recognition on Surfrider’s channels depending on the scope of the partnership. For example, Surfrider has been the beneficiary of concerts, music festivals, sporting events, Black Friday and Giving Tuesday campaigns.
Every year, Surfrider hosts special events including our One Ocean bicoastal fundraiser in New York and California, annual Chapter Conferences and every five years, a National Chapter Summit. For each event, there are presenting and supporting sponsorship levels that include recognition and branding in communications before and after the event, recognition in the event press release and promotions, on-site branding and activation opportunities, tickets for the sponsor and their special guests and depending on sponsorship level, the option for additional activation and recognition outside of the event.
Donation of products or services can support our efforts to fundraise, stoke out hardworking chapter leaders, retain volunteers and save hard costs. All donations will be acknowledged with an official donation receipt. Surfrider does not and shall not endorse or otherwise promote in-kind donated products or services.
Business members of the 1% for the Planet network can commit to donating the equivalent of 1% of gross sales through a combination of monetary, in-kind and approved promotional support directly to the Surfrider Foundation. 1% for the Planet certifies all member donations to legitimize the members’ commitment by reviewing and confirming sales and donation details annually.
At anytime, brands, companies or corporations are encouraged to make a monetary donation. All donations are tax-deductible in accordance with the tax law, acknowledged with a formal receipt and recognized in Surfrider's Annual Report (unless the donor prefers to be anonymous). Making a no-strings-attached donation does not require any approval, agreements or formal arrangements.
Surfrider’s chapter network carries out regular activities, campaigns and programs. Brands, companies or corporations are welcome to participate with local chapters as an option to learn more about our mission and initiate informal affiliation.
Brands or companies with a local presence where marketing is limited to a specific geography are eligible for partnership with local Surfrider chapters and typically not eligible for a formal partnership with Surfrider HQ on a national scale. Exceptions apply on a case by case basis. Additional opportunities for getting involved with local Surfrider chapters include:
Sponsored Beach Cleanups
Corporate Volunteer Days or Educational Presentations
Program and Event Support
Give Back | Cause-Related Campaigns
No. Out of respect for our current partners and to maintain the integrity of our partnership alignment standards, use of the Surfrider name or marks to reference partnership, a portion of proceeds donation, collaborative product or any commercial program is prohibited without explicit approval.
Any promotion referencing commercial or monetary support of the Surfrider Foundation and any promotion tagging Surfrider must be reviewed and approved by Surfrider.
In instances where a brand, corporation or small business makes a donation to Surfrider outside of an official and contracted corporate partnership, Surfrider does not allow the use of custom measurable impacts describing support of a specific mission area for any promotional or commercial reasons. Specific measurable impacts are restricted to official corporate partnerships and grants to ensure Surfrider's ability and capacity to authentically measure and report on the impact of the donation. Companies, brands or corporations who make a donation are allowed to use the following language: “[COMPANY NAME] proudly made a donation in support of Surfrider’s mission to protect our ocean waves and beaches.”
Surfrider does not and shall not endorse or otherwise promote in-kind donated products or services. Surfrider has the authority to engage in collaborative product promotions, which we may recognize in our marketing.
Surfrider does not align with or promote Kickstarter or any crowdsourced fundraising campaigns.
Find your local chapter here. Check out their events calendar and contact form for more information.
Please submit your inquiry that includes detail about your company, the intended location for the beach cleanup, the approximate date, the intended audience, whether it will be a private or public beach cleanup and any additional information. Note that corporate beach cleanups will require a fee payable to the local Surfrider Chapter who is hosting the beach cleanup.
If you are interested in an opportunity that falls outside the overview of models listed above, please email firstname.lastname@example.org and share information about your company and detailed information regarding how you would like to get involved. Note, inquiries that provide incomplete information will be directed back to this page due to our limited capacity to provide unique responses to the large number of inquiries we receive daily.