Corporate Partner

Clif Bars 

Clif was started in 1990 during a one-day, 175 mile bike ride (known as the “Epiphany Ride”) when founder Gary Erickson was inspired to create a more delicious protein bar. Erickson himself worked tireless months to develop the recipe, and named the finalized product after his father, Clifford, who fostered a love for the outdoors. Since its inception, Clif has been a family run company with a passion for being stewards of the outdoors, led by their Five Aspirations business model (Planet, Business, Brands, People, Community). Clif Bar joined the Ellen MacArthur Foundation Global Commitment to create Packaging with Purpose and set a science-based target to cut greenhouse gas emissions in half by 2030. With their goal to minimize their plastic usage, Clif joined the Surfrider Foundation in raising awareness and taking action on the issue of plastic waste and pollution to protect our great ocean and outdoors. Since 2014, together, Clif Bar has supported Surfrider’s national beach cleanup program and the collective impact of removing 650,000 pounds of plastic and other trash at Surfrider chapter led beach cleanups.

To read more about Clif, visit their website here.