12 • 05 • 2017

Sanuk and Surfrider Team Up to Protect Two Miles of Smiles

By Mary Herbranson

We are thrilled to announce our new partnership with Sanuk!

Founded in California in 1997, Sanuk is a surf lifestyle brand and takes its name from the Thai word for “fun”. This conscious brand continues to stay true to its “Smile…Pass It On” attitude and is planting a stake in the ground to protect clean water and healthy beaches around their headquarters for today and future generations. 

In partnership with the local Surfrider Santa Barbara Chapter and the Isla Vista Chapter, Sanuk will participate in educational briefing sessions, spearhead beach monitoring and cleanups to help protect clean water, reduce plastic pollution and coastal erosion, and provide support to defend the coasts from offshore drilling and other environmental issues. Our efforts will be focused along the stretch of coastline that runs adjacent to the Sanuk headquarters from Campus Point at University of California Santa Barbara, to Coal Oil Point Reserve – an area we have deemed “2 Miles of Smiles”.

“We’re thrilled to work alongside Surfrider, as Sanuk takes pride in championing the causes that protect the happy places that are incredibly special to us, including our coastal communities, beaches and ocean,” said Magnus Wedhammar, Sanuk GM. “The ocean and coastal regions, particularly those in our company’s backyard of Goleta, touch so many parts of our brand – from our ambassadors to inspiration for our product, which is designed for the journey to your happy place.”

“We are excited to team up with Sanuk to improve coastal protection,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation. “The Surfrider network is made up of passionate activists, like the Sanuk team, who want to protect the places they love. Surfrider’s local activism and stewardship allow us to continue to advance scalable change from the ground up to protect our ocean and coasts.” 

The Surfrider and Sanuk partnership will also feature one of a kind apparel designs from Sanuk ambassador, surfer, artist, filmmaker and musician Ozzie Wright! Ozzie created a couple fun-of-a-kind, limited edition shirts to help raise funds for our ‘Protect Your Happy Place’ fight. The shirts are made from organic cotton and printed with sustainable inks. 100% of the proceeds from Ozzie's “Brainbow” & “Brainwave” directly support Surfrider. Check out OUR SHOP to grab these rad t-shirts before they’re gone! You can also learn more about our partnership at: