During the summer months of 2017, the Surfrider Foundation and SweetWater Brewing Company joined forces once again to Save Our Water. SweetWater founded the “Save Our Water” campaign in 2006 with Chattahoochee Riverkeeper in Atlanta and grew with the brewery’s distribution footprint to include five nonprofit organizations: the Surfrider Foundation, Coastal Conservation Association's Building Trust, Ducks Unlimited, Trout Unlimited and the Waterkeeper Alliance.
Supporting the conservation of some of the nation’s most threatened rivers, streams and coastlines is a cause near and dear to the brewery, as clean water is also vital to the creation of their tasty brews. Nearly 20 years ago, founder Freddy Bensch traveled from Boulder to Atlanta with a fresh environmental conservation degree from CU in his pocket and a desire to put what he learned and, more importantly, felt to work. “I was enamored by the city’s vibrancy and its beautiful river and creeks – but also recognized the pollution challenges they faced,” says Bensch. “While pursuing my dream of creating SweetWater Brewery, I used my education and experiences to develop an environmentally responsible business, which remains embodied in the work we do every day.”
Support from the Save Our Water campaign funds the Surfrider Foundation's Clean Water initiative. Improving coastal water quality has been one of the Surfrider Foundation’s top priorities over the last 30 years. Our Clean Water Initiative strives to protect our water resources and prevent pollution from reaching the ocean.