Firewire demonstrates their belief that in addition to products and efforts to reduce the business' environmental footprint, they also have a responsibility to proactively make the surfing world a better place. Surfrider CEO Dr. Chad Nelsen says, “Rarely do performance, conservation and sustainability come together. Firewire has done this in their products, which share the core elements of our mission of 'protection and enjoyment'”. In 2015, Firewire introduced the ADDvance Surfrider collab model with distinctive Surfrider branding. Firewire was a natural fit for the SICD program and we look forward to another year of positive impact. Learn more about Firewire Surfboards.