Billabong and the Surfrider Foundation Launch Limited-Edition ‘Create for the Coast’ Collection
San Clemente, Calif., June 8, 2022 - In celebration of World Ocean Day on June 8, Billabong and the Surfrider Foundation have partnered up on their second collaborative capsule collection. The limited-edition collection will be hosted on Billabong’s custom platform under the theme, “Create for the Coast,” designed to protect where we play.
The new collection will feature two limited-edition t-shirts, a tote made from organic cotton, and custom boardshorts and wetsuits. Unique colors, graphics and a commemorative patch invite customers to personalize select Recycler Boardshorts (made from recycled P.E.T.) and Revolution Natural rubber wetsuits on Billabong’s custom platform. All proceeds will help to support Surfrider’s initiatives and mission to protect our ocean, waves and beaches, for all people, through a powerful activist network.
“We are so grateful for the Surfrider Foundation’s tireless efforts in helping protect the places we play,” said Billabong VP of Marketing Evan Slater. “The Create for the Coast campaign provides an opportunity for the ocean-loving community to create their own unique boardshort and wetsuit designs while, at the same time, giving back to an organization that looks after the natural resource we all cherish most.”
“We are stoked to continue our long-running partnership with Billabong,” said Surfrider’s CEO, Dr. Chad Nelsen. “It is exciting to have a wetsuit to offer our network and to give them the opportunity of creative expression through the custom program. This collection will weave the importance of conservation efforts and remind people of our shared responsibility to protect our ocean, waves and beaches.”
The Billabong x Surfrider Foundation Create for the Coasts collection is available in the U.S. and Australia beginning June 8 online at billabong.com.
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About Billabong
Billabong is a boardshort and bikini brand committed to the leading edge of surf culture. Founded in 1973 in Australia by visionary surfboard shaper and designer Gordon Merchant, Billabong seeks to share the magic feeling of waveriding with the world. That feeling comes to life in many forms, from award-winning boardshorts and swimwear to an eclectic bunch of culture-defining ambassadors to a legacy of game-changing experiences from the ocean to the mountains and beyond. Merchant originally envisioned a world where surfers and the surf-inspired feel special — like they’re the luckiest people on the planet. Now distributed in more than 100 countries across the globe, Billabong remains dedicated to his original vision — and making that feeling even more special tomorrow.
About the Surfrider Foundation
The Surfrider Foundation is a nonprofit grassroots organization dedicated to the protection and enjoyment of our world’s ocean, waves and beaches for all people through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over one million supporters, activists and members, with more than 190 volunteer-led chapters and student clubs in the U.S., and more than 700 victories protecting our coasts. Learn more at surfrider.org.