After launching its first SuperOcean dive watch in 1957, Breitling has cultivated a community of ocean enthusiasts who are deeply committed to protecting the marine environment. With time, divers were not the only ones wearing the trusted timepiece while exploring the undersea world that they loved. Surfers became equally drawn to the SuperOcean’s functional and durable performance in all conditions.
Recognizing that surfers are keenly connected to the current and emerging conditions of our ocean, today Breitling celebrates the sport of surfing while using the same philosophy to craft their sea watches — a blend of precision and performance. Their impressive Surfer Squad includes 11-time world champion Kelly Slater, the most successful surfer of all time, together with eight-time world champion Stephanie Gilmore, the most successful female surfer of all time, and Sally Fitzgibbons, a multiple title-holding champion hailing from Australia. This trio, along with Breitling’s commitments to continually progressing the sustainability of their business operations and their commitment to supporting causes that further environmental stewardship, represent a set of core values that the Surfrider Foundation recognizes and sets Breitling apart.
Aside from eradicating plastic waste from its global operations by 2025, Breitling is also innovatively transforming plastics. The company has switched to watch boxes made of 100% recycled PET and introduced a range of watch straps crafted from salvaged ghost fishing nets. In just the last year, Breitling replaced and recycled 4 tons of plastic –that’s like avoiding the volume of 800,000 credit cards equivalent weight of plastic ending up in nature. Through this work, Breitling is proud to support the Surfrider Foundation in our shared mission to continuously protect our planet’s vital ecosystems.
“Breitling has always had a strong connection to the sea,” says Georges Kern, CEO of Breitling. “Together with Surfrider, we are stepping up the global fight for a clean ocean, not only for today but for future generations.”
Together, we have brought together coastal stewards for beach cleanups around the world and drawn on our common mission to raise awareness for the global movement to protect our ocean, waves, and beaches.
To learn more visit https://www.breitling.com/us-en/.
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