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01 • 08 • 2020

Welcoming Surf Industry Coastal Defender, Rip Curl

By rcushing

The Surfrider Foundation is so pleased to welcome our newest Surf Industry Coastal Defender, Rip Curl! In our first few months of partnership, the Rip Curl team have already made some massive impacts on the ground in California and Hawaii alongside local Surfrider chapters, and encouraged volunteerism from their headquarters to their retail locations and throughout the surrounding communities.

During a peak season for coastal recreation and surf-tourism on the North Shore of Oahu, Rip Curl recently gathered the local community, their Haleiwa store team, and some of their top athletes to clean the high-traffic Haleiwa Beach Park alongside the Surfrider Oahu Chapter.

Despite an early-morning rain shower, over 120 volunteers came out and cleaned a massive 1,150 pounds of litter from Haleiwa Beach Park in a single morning— all of which could otherwise have ended up in the ocean.

Weeks prior to the Haleiwa cleanup, the Rip Curl Headquarters team and their local store crews embraced Surfrider's mission to protect and enjoy by rolling up their sleeves on Rip Curl's own inaugural Planet Day, and joining Surfrider staff in cleaning the beach at San Onofre before heading out for a surf.

Beyond their direct impacts on the beach, Rip Curl has encouraged employee engagement in their growing sustainability initiatives through education and participation in Surfrider events. In 2020, stay tuned for more Surfrider beach cleanups, co-hosted by Rip Curl— coming soon to a beach near you!

Huge thanks to photographer Erik Kabik (@erikkabik) for capturing the action in Haleiwa!

To learn more about Rip Curl, check out their website here!

To find out more about Surfrider's Surf Industry Coastal Defender program, click here!